Influencer Marketing: Building Brand Communities and Engagement
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032562223
- Se flere detaljer ▼
Beskrivelse
Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
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| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 27-05-2025 |
| Første udgivelsesår | 2025 |
| Illustrationer | 13 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and white |
| Fagredaktør | Joyce (Bournemouth University Costello, Sevil Yesiloglu |
| Originalsprog | United Kingdom |
| Sideantal | 332 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 332 pages, 13 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and |
| Mål | 174 x 246 x 24 |
| ISBN-13 / EAN-13 | 9781032562223 |