Influencer: The Science Behind Swaying Others (Bog, Paperback / softback, Engelsk) af T. Bettina (University of Oregon Cornwell

Influencer: The Science Behind Swaying Others

(Bog, Paperback / softback, Engelsk)
Forfattere: T. Bettina (University of Oregon Cornwell, Helen (Publicis Groupe Katz

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Beskrivelse

Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere T. Bettina (University of Oregon Cornwell, Helen (Publicis Groupe Katz
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-12-2020
Første udgivelsesår 2020
Illustrationer 4 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 118
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 118 pages, 4 Line drawings, black and white
Mål 152 x 228 x 11
ISBN-13 / EAN-13 9780367468491