Influencer: The Science Behind Swaying Others
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780367481162
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Formater og udgaver
Beskrivelse
Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | T. Bettina (University of Oregon Cornwell, Helen (Publicis Groupe Katz |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 29-12-2020 |
| Første udgivelsesår | 2020 |
| Illustrationer | 4 Line drawings, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 118 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 118 pages, 4 Line drawings, black and white |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780367481162 |