Innovation in Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780750641210
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Formater og udgaver
Beskrivelse
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Peter Doyle |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 10-11-1998 |
| Første udgivelsesår | 1998 |
| Fagredaktør | Peter Doyle, Susan Bridgewater |
| Originalsprog | United Kingdom |
| Sideantal | 240 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 240 pages |
| Mål | 157 x 234 x 16 |
| ISBN-13 / EAN-13 | 9780750641210 |