Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Busin... (Bog, Hardback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Produktionsstyring og kvalitetsledelse
  5. Indkøb
  6. Salg og marketing
  7. Integrating Marketing and Supply Chain Management: Converging...

Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

(Bog, Hardback, Engelsk)
Forfattere: Thomas A. (Democritus University of Thrace Fotiadis, Dimitris (Technological Educational Institute of Central Macedonia Folinas, Adam Lindgreen, Antonios Gasteratos, Christos A. Vassiliadis
Forlag: Taylor & Francis Ltd

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Indkøb Produktionsstyring og kvalitetsledelse Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Thomas A. (Democritus University of Thrace Fotiadis, Dimitris (Technological Educational Institute of Central Macedonia Folinas, Adam Lindgreen, Antonios Gasteratos, Christos A. Vassiliadis
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 14-11-2025
Første udgivelsesår 2025
Illustrationer 30 Tables, black and white; 118 Line drawings, black and white; 6 Halftones, black and white; 124 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 436
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 436 pages, 30 Tables, black and white; 118 Line drawings, black and white; 6 Halftones, black and wh
Mål 246 x 174
ISBN-13 / EAN-13 9781041096146