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Intercultural Marketing: Theory and Practice

(Bog, Paperback / softback, Engelsk)
Forfatter: Ivana Beveridge
Intercultural Marketing: Theory and Practice
Forlag: Taylor & Francis Ltd

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Beskrivelse

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Ivana Beveridge
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-11-2020
Første udgivelsesår 2020
Illustrationer 2 Tables, black and white; 4 Line drawings, black and white; 19 Halftones, black and white; 23 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 230
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 230 pages, 2 Tables, black and white; 4 Line drawings, black and white; 19 Halftones, black and whit
Mål 153 x 228 x 18
ISBN-13 / EAN-13 9780367902544