Interfaith Marketing: A Cross-Religious Approach (Bog, Hardback, Engelsk) af Frank G. Cabano
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  2. Bøger
  3. Engelske bøger
  4. Markedsundersøgelser
  5. Internationale virksomheder
  6. Religion: generelt
  7. Andre verdensreligioner
  8. Økonomi
  9. Interfaith Marketing: A Cross-Religious Approach

Interfaith Marketing: A Cross-Religious Approach

(Bog, Hardback, Engelsk)
Forfattere: Frank G. Cabano, Stefan Muller, Katja Gelbrich
Interfaith Marketing: A Cross-Religious Approach
Forlag: Taylor & Francis Ltd

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Andre verdensreligioner Internationale virksomheder Markedsundersøgelser Religion: generelt Økonomi
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Beskrivelse

The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Frank G. Cabano, Stefan Muller, Katja Gelbrich
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 20-11-2024
Første udgivelsesår 2024
Serie Routledge Studies in Marketing
Illustrationer 21 Tables, black and white; 31 Line drawings, black and white; 31 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 330
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 330 pages, 21 Tables, black and white; 31 Line drawings, black and white; 31 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781032827476