International Strategic Marketing: A European Perspective
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780415314176
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Formater og udgaver
Beskrivelse
This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.
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| Forlag | Taylor & Francis Ltd |
| Forfattere | J.B. McCall, Marilyn Stone |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 15-04-2004 |
| Første udgivelsesår | 2004 |
| Illustrationer | 12 Line drawings, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 284 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 284 pages, 12 Line drawings, black and white |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9780415314176 |