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Forventes på lager: 12-07-2017
Explores various interdependent aspects of the interlingual and intercultural transfer of an advertising message. This title includes a critique of the Western-based approach to advertising in the context of the Far East. It also offers strategies for repackaging France as a tourist destination.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Beverly Adab, Cristina Valdes |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-07-2017 |
| Første udgivelsesår | 2017 |
| Originalsprog | United Kingdom |
| Sideantal | 222 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 222 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781138437463 |