Key Debates in the Translation of Advertising Material: Special Issue of the Translat... (Bog, Hardback, Engelsk)

Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004)

(Bog, Hardback, Engelsk)
Forfattere: Beverly Adab, Cristina Valdes

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Explores various interdependent aspects of the interlingual and intercultural transfer of an advertising message. This title includes a critique of the Western-based approach to advertising in the context of the Far East. It also offers strategies for repackaging France as a tourist destination.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Beverly Adab, Cristina Valdes
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 12-07-2017
Første udgivelsesår 2017
Originalsprog United Kingdom
Sideantal 222
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 222 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781138437463