Key Debates in the Translation of Advertising Material: Special Issue of the Translat... (Bog, Paperback / softback, Engelsk)
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Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004)

(Bog, Paperback / softback, Engelsk)
Forfattere: Beverly Adab, Cristina Valdes
Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004)
Forlag: St Jerome Publishing

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Beskrivelse

Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre

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Alle detaljer

Forlag St Jerome Publishing
Forfattere Beverly Adab, Cristina Valdes
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 11-11-2004
Første udgivelsesår 2004
Originalsprog United Kingdom
Sideantal 222
Indbinding Paperback / softback
Forlag St Jerome Publishing
Sideoplysninger 222 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781900650809