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Forventes på lager: 22-08-2024
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
| Forlag | Taylor & Francis Ltd |
| Forfatter | Alice (Leeds University Dallabona |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 22-08-2024 |
| Første udgivelsesår | 2024 |
| Serie | Mastering Fashion Management |
| Originalsprog | United Kingdom |
| Sideantal | 186 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 186 pages |
| Mål | 176 x 251 x 18 |
| ISBN-13 / EAN-13 | 9781032207070 |