Luxury Fashion Marketing and Branding: A Strategic Approach (Bog, Paperback / softback, Engelsk)
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Luxury Fashion Marketing and Branding: A Strategic Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: Alice (Leeds University Dallabona
Luxury Fashion Marketing and Branding: A Strategic Approach
Forlag: Taylor & Francis Ltd

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Beskrivelse

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Alice (Leeds University Dallabona
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 22-08-2024
Første udgivelsesår 2024
Serie Mastering Fashion Management
Originalsprog United Kingdom
Sideantal 186
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 186 pages
Mål 244 x 174 x 14
ISBN-13 / EAN-13 9781032206882