Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding (Bog, Paperback / softback, Engelsk)
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Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding

(Bog, Paperback / softback, Engelsk)
Forfatter: Jacek (University of Minnesota Pogorzelski
Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding
Forlag: Emerald Publishing Limited

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

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Alle detaljer

Forlag Emerald Publishing Limited
Forfatter Jacek (University of Minnesota Pogorzelski
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-05-2020
Første udgivelsesår 2020
Originalsprog United Kingdom
Sideantal 248
Indbinding Paperback / softback
Forlag Emerald Publishing Limited
Sideoplysninger 248 pages
Mål 152 x 228 x 25
ISBN-13 / EAN-13 9781787561052