Managing Market Relationships: Methodological and Empirical Insights (Bog, Paperback / softback, Engelsk) af Adam Lindgreen
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Managing Market Relationships: Methodological and Empirical Insights

(Bog, Paperback / softback, Engelsk)
Forfatter: Adam Lindgreen
Managing Market Relationships: Methodological and Empirical Insights
Forlag: Taylor & Francis Ltd

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Beskrivelse

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Adam Lindgreen
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-01-2022
Første udgivelsesår 2022
Originalsprog United Kingdom
Sideantal 246
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 246 pages
Mål 159 x 232 x 18
ISBN-13 / EAN-13 9781138356467