Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Manage... (Bog, Paperback / softback, Engelsk)
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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

(Bog, Paperback / softback, Engelsk)
Forfattere: Thomas (Democritus University of Thrace Fotiadis, Dimitris (Technological Educational Institute of Central Macedonia Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou
Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Thomas (Democritus University of Thrace Fotiadis, Dimitris (Technological Educational Institute of Central Macedonia Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 01-03-2022
Første udgivelsesår 2022
Illustrationer 15 Tables, black and white; 65 Line drawings, black and white; 65 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 340
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 340 pages, 15 Tables, black and white; 65 Line drawings, black and white; 65 Illustrations, black an
Mål 245 x 172 x 28
ISBN-13 / EAN-13 9781138394490