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Forventes på lager: 11-02-2026
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Karl Moore, Niketh Pareek, Marie Parent, Misako Furuya |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 3 ed |
| Udgivelsesdato | 11-02-2026 |
| Første udgivelsesår | 2026 |
| Serie | The Basics |
| Illustrationer | 3 Tables, black and white; 9 Line drawings, black and white; 9 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 292 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 292 pages, 3 Tables, black and white; 9 Line drawings, black and white; 9 Illustrations, black and w |
| Mål | 198 x 129 |
| ISBN-13 / EAN-13 | 9781041106241 |