Marketing the e-Business (Bog, Paperback / softback, Engelsk) af Lisa Harris

Marketing the e-Business

(Bog, Paperback / softback, Engelsk)
Forfattere: Lisa Harris, Charles Dennis

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Beskrivelse

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Lisa Harris, Charles Dennis
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 13-12-2007
Første udgivelsesår 2007
Serie Routledge eBusiness
Illustrationer 5 Tables, black and white; 9 Line drawings, black and white; 16 Halftones, black and white
Originalsprog United Kingdom
Sideantal 368
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 368 pages, 5 Tables, black and white; 9 Line drawings, black and white; 16 Halftones, black and whit
Mål 227 x 147 x 12
ISBN-13 / EAN-13 9780415965019