Bemærk: Kan ikke leveres før jul.
Forventes på lager: 13-12-2007
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Lisa Harris, Charles Dennis |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 13-12-2007 |
| Første udgivelsesår | 2007 |
| Serie | Routledge eBusiness |
| Illustrationer | 5 Tables, black and white; 9 Line drawings, black and white; 16 Halftones, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 368 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 368 pages, 5 Tables, black and white; 9 Line drawings, black and white; 16 Halftones, black and whit |
| Mål | 227 x 147 x 12 |
| ISBN-13 / EAN-13 | 9780415965019 |