Marketing the e-Business
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780415965002
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Formater og udgaver
Beskrivelse
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Lisa Harris, Charles Dennis |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 20-12-2007 |
| Første udgivelsesår | 2007 |
| Serie | Routledge eBusiness |
| Illustrationer | 5 Tables, black and white; 9 Line drawings, black and white; 16 Halftones, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 362 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 362 pages, 5 Tables, black and white; 9 Line drawings, black and white; 16 Halftones, black and whit |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780415965002 |