Marketing: Theory, Evidence, Practice (Bog, Paperback / softback, Engelsk) af Byron (Professor of Marketing Science Sharp

Marketing: Theory, Evidence, Practice

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

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Alle detaljer

Forlag Oxford University Press Australia
Forfatter Byron (Professor of Marketing Science Sharp
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 Revised edition
Udgivelsesdato 01-11-2017
Første udgivelsesår 2017
Originalsprog Australia
Sideantal 832
Indbinding Paperback / softback
Forlag Oxford University Press Australia
Sideoplysninger 832 pages
Mål 205 x 249 x 35
ISBN-13 / EAN-13 9780195590296