Martech Management: Aligning Marketing Technology with Business Strategy
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032936598
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Forventes på lager: 10-09-2026
Formater og udgaver
Beskrivelse
Martech Management offers a clear and practical guide to navigating the complex world of Marketing Technology. This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Tim P. (Creighton University McMahon |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 10-09-2026 |
| Første udgivelsesår | 2026 |
| Illustrationer | 14 Line drawings, black and white; 26 Halftones, black and white; 40 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 212 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 212 pages, 14 Line drawings, black and white; 26 Halftones, black and white; 40 Illustrations, black |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032936598 |