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Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

(Bog, Hardback, Engelsk)
Forfattere: C. Ann (University of Florida Hollifield, Amy Jo (University of Georgia Coffey
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
Forlag: Taylor & Francis Ltd

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Beskrivelse

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere C. Ann (University of Florida Hollifield, Amy Jo (University of Georgia Coffey
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-06-2023
Første udgivelsesår 2023
Illustrationer 13 Tables, black and white; 14 Line drawings, black and white; 5 Halftones, black and white; 19 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 416
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 416 pages, 13 Tables, black and white; 14 Line drawings, black and white; 5 Halftones, black and whi
Mål 158 x 236 x 31
ISBN-13 / EAN-13 9781138581036