Neuromarketing in India: Understanding the Indian Consumer (Bog, Paperback / softback, Engelsk) af Tanusree Dutta
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Neuromarketing in India: Understanding the Indian Consumer

(Bog, Paperback / softback, Engelsk)
Forfattere: Tanusree Dutta, Manas Kumar Mandal
Neuromarketing in India: Understanding the Indian Consumer
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Tanusree Dutta, Manas Kumar Mandal
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-10-2024
Første udgivelsesår 2024
Serie Routledge Focus on Management and Society
Illustrationer 2 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 86
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 86 pages, 2 Illustrations, black and white
Mål 216 x 138
ISBN-13 / EAN-13 9781032931258