Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consu... (Bog, Paperback / softback, Engelsk)
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Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour

(Bog, Paperback / softback, Engelsk)
Forfattere: Giovanni Mattia, Alessio Di Leo, Ludovica Principato
Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
Forlag: Springer Nature Switzerland AG

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Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

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Forlag Springer Nature Switzerland AG
Forfattere Giovanni Mattia, Alessio Di Leo, Ludovica Principato
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 13-02-2022
Første udgivelsesår 2022
Illustrationer 2 Illustrations, black and white
Originalsprog Switzerland
Sideantal 99
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 99 pages, 2 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030659257