Online Place Branding: The Case of Hong Kong (Bog, Hardback, Engelsk) af Phoenix (Hong Kong Polytechnic University Lam
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Online Place Branding: The Case of Hong Kong

(Bog, Hardback, Engelsk)
Forfatter: Phoenix (Hong Kong Polytechnic University Lam
Online Place Branding: The Case of Hong Kong
Forlag: Taylor & Francis Ltd

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Beskrivelse

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Phoenix (Hong Kong Polytechnic University Lam
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-12-2020
Første udgivelsesår 2020
Serie Routledge Advances in Management and Business Studies
Illustrationer 40 Tables, black and white; 34 Halftones, black and white; 34 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 188
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 188 pages, 40 Tables, black and white; 34 Halftones, black and white; 34 Illustrations, black and wh
Mål 160 x 242 x 19
ISBN-13 / EAN-13 9780367000349