Persuasion: Social Influence and Compliance Gaining (Bog, Paperback / softback, Engelsk)

Persuasion: Social Influence and Compliance Gaining

(Bog, Paperback / softback, Engelsk)
Forfattere: Robert H. (California State University Gass, John S. (Utah State University Seiter



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Forventes på lager: 27-02-2026

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The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising, and more.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Robert H. (California State University Gass, John S. (Utah State University Seiter
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 8 ed
Udgivelsesdato 27-02-2026
Første udgivelsesår 2026
Illustrationer 5 Tables, color; 10 Line drawings, color; 56 Halftones, color; 66 Illustrations, color
Originalsprog United Kingdom
Sideantal 550
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 550 pages, 5 Tables, color; 10 Line drawings, color; 56 Halftones, color; 66 Illustrations, color
Mål 254 x 178
ISBN-13 / EAN-13 9781032819716