Persuasion: Social Influence and Compliance Gaining
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032819716
- Se flere detaljer ▼
Beskrivelse
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
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| Forlag | Taylor & Francis Ltd |
| Forfattere | Robert H. (California State University Gass, John S. (Utah State University Seiter |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 8 ed |
| Udgivelsesdato | 26-02-2026 |
| Første udgivelsesår | 2026 |
| Illustrationer | 5 Tables, color; 10 Line drawings, color; 56 Halftones, color; 66 Illustrations, color |
| Originalsprog | United Kingdom |
| Sideantal | 510 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 510 pages, 5 Tables, color; 10 Line drawings, color; 56 Halftones, color; 66 Illustrations, color |
| Mål | 178 x 253 x 27 |
| ISBN-13 / EAN-13 | 9781032819716 |