Place Branding and Marketing from a Policy Perspective: Building Effective Strategies... (Bog, Paperback / softback, Engelsk)
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

(Bog, Paperback / softback, Engelsk)
Forfattere: Vincent (Universite Libre de Bruxelles Mabillard, Martial Pasquier, Renaud (Universite de Lausanne Vuignier
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Forlag: Taylor & Francis Ltd

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Beskrivelse

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Vincent (Universite Libre de Bruxelles Mabillard, Martial Pasquier, Renaud (Universite de Lausanne Vuignier
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 27-06-2025
Første udgivelsesår 2025
Serie Routledge Studies in Marketing
Illustrationer 23 Tables, black and white; 63 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 336
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 336 pages, 23 Tables, black and white; 63 Illustrations, black and white
Mål 234 x 156 x 21
ISBN-13 / EAN-13 9781032260358