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Forventes på lager: 27-12-2022
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
| Forlag | SAGE Publications Ltd |
| Forfatter | Tracy L. Tuten |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2 Revised edition |
| Udgivelsesdato | 27-12-2022 |
| Første udgivelsesår | 2022 |
| Originalsprog | United Kingdom |
| Sideantal | 496 |
| Indbinding | Hardback |
| Forlag | SAGE Publications Ltd |
| Sideoplysninger | 496 pages |
| Mål | 252 x 195 x 33 |
| ISBN-13 / EAN-13 | 9781529779806 |