Principles of Strategic Communication (Bog, Hardback, Engelsk) af Derina Holtzhausen
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Principles of Strategic Communication

(Bog, Hardback, Engelsk)
Forfattere: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
Principles of Strategic Communication
Forlag: Taylor & Francis Ltd

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Beskrivelse

Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 09-07-2021
Første udgivelsesår 2021
Illustrationer 3 Tables, color; 29 Line drawings, color; 49 Halftones, color; 78 Illustrations, color
Originalsprog United Kingdom
Sideantal 342
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 342 pages, 3 Tables, color; 29 Line drawings, color; 49 Halftones, color; 78 Illustrations, color
Mål 254 x 178
ISBN-13 / EAN-13 9780367432478