Principles of Strategic Communication (Bog, Hardback, Engelsk) af Derina Holtzhausen
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Principles of Strategic Communication

(Bog, Hardback, Engelsk)
Forfattere: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis
Forlag: Taylor & Francis Ltd

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This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.

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Forlag Taylor & Francis Ltd
Forfattere Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 31-10-2025
Første udgivelsesår 2025
Illustrationer 5 Tables, color; 37 Line drawings, color; 59 Halftones, color; 96 Illustrations, color
Originalsprog United Kingdom
Sideantal 360
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 360 pages, 5 Tables, color; 37 Line drawings, color; 59 Halftones, color; 96 Illustrations, color
Mål 254 x 178
ISBN-13 / EAN-13 9781032626307