1. Forside
  2. Bøger
  3. Engelske bøger
  4. Medievidenskab
  5. Salg og marketing
  6. Promotional Culture and Convergence: Markets, Methods, Media

Promotional Culture and Convergence: Markets, Methods, Media

(Bog, Paperback / softback, Engelsk)
Forfatter: Helen (University of East London Powell
Promotional Culture and Convergence: Markets, Methods, Media
Forlag: Taylor & Francis Ltd

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Medievidenskab Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Helen (University of East London Powell
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 11-04-2013
Første udgivelsesår 2013
Illustrationer 1 Tables, black and white; 7 Halftones, black and white
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 256 pages, 1 Tables, black and white; 7 Halftones, black and white
Mål 232 x 158 x 13
ISBN-13 / EAN-13 9780415672801