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Promotional Culture and Convergence: Markets, Methods, Media

(Bog, Hardback, Engelsk)
Forfatter: Helen (University of East London Powell
Promotional Culture and Convergence: Markets, Methods, Media
Forlag: Taylor & Francis Ltd

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Beskrivelse

Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Helen (University of East London Powell
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-04-2013
Første udgivelsesår 2013
Illustrationer 1 Tables, black and white; 7 Halftones, black and white
Originalsprog United Kingdom
Sideantal 254
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 254 pages, 1 Tables, black and white; 7 Halftones, black and white
Mål 164 x 241 x 19
ISBN-13 / EAN-13 9780415672795