Protecting Main Street: Measuring the Customer Experience in Financial Services for B... (Bog, Hardback, Engelsk)
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Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy

(Bog, Hardback, Engelsk)
Forfatter: Paul C. Lubin
Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy
Forlag: Taylor & Francis Ltd

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Beskrivelse

Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers' ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Paul C. Lubin
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 12-08-2010
Første udgivelsesår 2010
Illustrationer 20 Tables, black and white; 10 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 126
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 126 pages, 20 Tables, black and white; 10 Line drawings, black and white
Mål 237 x 160 x 15
ISBN-13 / EAN-13 9780415996013