Readings in Advertising, Society, and Consumer Culture (Bog, Paperback / softback, Engelsk) af Roxanne Hovland

Readings in Advertising, Society, and Consumer Culture

(Bog, Paperback / softback, Engelsk)
Forfattere: Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley

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Beskrivelse

Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-11-2007
Første udgivelsesår 2007
Illustrationer tables, figures, references, index
Originalsprog United Kingdom
Sideantal 440
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 440 pages
Mål 246 x 174
ISBN-13 / EAN-13 9780765615459