Bemærk: Kan ikke leveres før jul.
Forventes på lager: 15-11-2007
Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 15-11-2007 |
| Første udgivelsesår | 2007 |
| Illustrationer | tables, figures, references, index |
| Originalsprog | United Kingdom |
| Sideantal | 440 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 440 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9780765615459 |