Rethinking Business Anthropology: Cultural Strategies in Marketing and Management (Bog, Hardback, Engelsk) af Alf H. Walle

Rethinking Business Anthropology: Cultural Strategies in Marketing and Management

(Bog, Hardback, Engelsk)
Forfatter: Alf H. Walle

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Beskrivelse

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Alf H. Walle
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-05-2013
Første udgivelsesår 2013
Originalsprog United Kingdom
Sideantal 232
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 232 pages
Mål 242 x 157 x 18
ISBN-13 / EAN-13 9781906093907