Rethinking Business Anthropology: Cultural Strategies in Marketing and Management (Bog, Paperback / softback, Engelsk)
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Rethinking Business Anthropology: Cultural Strategies in Marketing and Management

(Bog, Paperback / softback, Engelsk)
Forfatter: Alf H. Walle
Rethinking Business Anthropology: Cultural Strategies in Marketing and Management
Forlag: Taylor & Francis Ltd

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Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

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Forlag Taylor & Francis Ltd
Forfatter Alf H. Walle
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-10-2024
Første udgivelsesår 2024
Originalsprog United Kingdom
Sideantal 232
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 232 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781032926353