Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032889320
- Se flere detaljer ▼
Beskrivelse
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 09-12-2024 |
| Første udgivelsesår | 2024 |
| Serie | Key Issues in Marketing Management |
| Fagredaktør | Julie Tinson, Pete Nuttall |
| Originalsprog | United Kingdom |
| Sideantal | 146 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 146 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032889320 |