The Routledge Handbook of Hospitality Marketing (Bog, Hardback, Engelsk) af Dogan (Washington State University Gursoy
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The Routledge Handbook of Hospitality Marketing

(Bog, Hardback, Engelsk)
Forfatter: Dogan (Washington State University Gursoy
The Routledge Handbook of Hospitality Marketing
Forlag: Taylor & Francis Ltd

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The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.

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Forlag Taylor & Francis Ltd
Forfatter Dogan (Washington State University Gursoy
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 02-10-2017
Første udgivelsesår 2017
Illustrationer 39 Tables, black and white; 23 Line drawings, black and white; 9 Halftones, black and white; 32 Illustrations, black and white
Fagredaktør Dogan Gursoy
Originalsprog United Kingdom
Sideantal 652
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 652 pages, 39 Tables, black and white; 23 Line drawings, black and white; 9 Halftones, black and whi
Mål 182 x 253 x 42
ISBN-13 / EAN-13 9781138214668