The Routledge Handbook of Hospitality Marketing (Bog, Paperback / softback, Engelsk)
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The Routledge Handbook of Hospitality Marketing

(Bog, Paperback / softback, Engelsk)
Forfatter: Dogan (Washington State University Gursoy
The Routledge Handbook of Hospitality Marketing
Forlag: Taylor & Francis Ltd

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The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.

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Forlag Taylor & Francis Ltd
Forfatter Dogan (Washington State University Gursoy
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 13-06-2022
Første udgivelsesår 2022
Illustrationer 32 Illustrations, black and white
Fagredaktør Dogan (Washington State University Gursoy
Originalsprog United Kingdom
Sideantal 652
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 652 pages, 32 Illustrations, black and white
Mål 172 x 246 x 46
ISBN-13 / EAN-13 9781032339467