Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032728063
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Beskrivelse
A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Clara Millard Dereudre |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 07-08-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 28 Line drawings, black and white; 28 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 122 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 122 pages, 28 Line drawings, black and white; 28 Illustrations, black and white |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9781032728063 |