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Forventes på lager: 13-11-2025
Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell’s practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.
| Forlag | Bloomsbury Publishing PLC |
| Forfatter | Regina (Syracuse University Luttrell |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 5 ed |
| Udgivelsesdato | 13-11-2025 |
| Første udgivelsesår | 2025 |
| Illustrationer | 44 bw illus |
| Originalsprog | United States |
| Sideantal | 336 |
| Indbinding | Hardback |
| Forlag | Bloomsbury Publishing Plc |
| Sideoplysninger | 336 pages, 44 bw illus |
| Mål | 256 x 186 x 26 |
| ISBN-13 / EAN-13 | 9781538186725 |