Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods (Bog, Hardback, Engelsk) af Patricia SanMiguel

Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods

(Bog, Hardback, Engelsk)
Forfattere: Patricia SanMiguel, Tekila Harley Nobile, Cristina Sanchez-Blanco, Nadzeya Sabatini

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This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Patricia SanMiguel, Tekila Harley Nobile, Cristina Sanchez-Blanco, Nadzeya Sabatini
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-10-2024
Første udgivelsesår 2024
Serie Routledge Studies in the Fashion Industry
Illustrationer 22 Tables, black and white
Originalsprog United Kingdom
Sideantal 122
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 122 pages, 22 Tables, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781032826561