Forventes på lager: 27-04-2021
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
| Forlag | SAGE Publications Ltd |
| Forfatter | Stephan Dahl |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 3 Revised edition |
| Udgivelsesdato | 27-04-2021 |
| Første udgivelsesår | 2021 |
| Originalsprog | United Kingdom |
| Sideantal | 312 |
| Indbinding | Paperback / softback |
| Forlag | SAGE Publications Ltd |
| Sideoplysninger | 312 pages |
| Mål | 238 x 233 x 21 |
| ISBN-13 / EAN-13 | 9781529720822 |