Social Media Marketing: Theories and Applications

(Bog, Paperback / softback, Engelsk)
Forfatter: Stephan Dahl

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Beskrivelse

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

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Forlag SAGE Publications Ltd
Forfatter Stephan Dahl
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 Revised edition
Udgivelsesdato 27-04-2021
Første udgivelsesår 2021
Originalsprog United Kingdom
Sideantal 312
Indbinding Paperback / softback
Forlag SAGE Publications Ltd
Sideoplysninger 312 pages
Mål 238 x 233 x 21
ISBN-13 / EAN-13 9781529720822