Social Media Marketing: Theories and Applications

(Bog, Hardback, Engelsk)
Forfatter: Stephan Dahl

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The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

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Forlag SAGE Publications Ltd
Forfatter Stephan Dahl
Type Bog
Format Hardback
Sprog Engelsk
Udgave 3 Revised edition
Udgivelsesdato 29-04-2021
Første udgivelsesår 2021
Originalsprog United Kingdom
Sideantal 312
Indbinding Hardback
Forlag SAGE Publications Ltd
Sideoplysninger 312 pages
Mål 232 x 186
ISBN-13 / EAN-13 9781529720815