Social Media Storms: Empowering Leadership Beyond Crisis Management (Bog, Hardback, Engelsk)
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Social Media Storms: Empowering Leadership Beyond Crisis Management

(Bog, Hardback, Engelsk)
Forfattere: Pernille (Technical University of Denmark Ryden, Muhammad Ismail (University of Dhaka Hossain, Efthymia Kottika, Vatroslav Skare
Social Media Storms: Empowering Leadership Beyond Crisis Management
Forlag: Taylor & Francis Ltd

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This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Pernille (Technical University of Denmark Ryden, Muhammad Ismail (University of Dhaka Hossain, Efthymia Kottika, Vatroslav Skare
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 26-08-2021
Første udgivelsesår 2021
Illustrationer 2 Tables, black and white; 5 Line drawings, black and white; 6 Halftones, black and white; 11 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 160
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 160 pages, 2 Tables, black and white; 5 Line drawings, black and white; 6 Halftones, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9780367425302