Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events (Bog, Hardback, Engelsk)

Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events

(Bog, Hardback, Engelsk)



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Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter T. Bettina (University of Oregon Cornwell
Type Bog
Format Hardback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 01-05-2025
Første udgivelsesår 2025
Illustrationer 4 Tables, color; 2 Tables, black and white; 27 Line drawings, color; 2 Line drawings, black and white; 16 Halftones, color; 43 Illustrations, color; 2 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 220
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 220 pages, 4 Tables, color; 2 Tables, black and white; 27 Line drawings, color; 2 Line drawings, bla
Mål 246 x 174
ISBN-13 / EAN-13 9781032941639