T. Bettina (University of Oregon Cornwell Forfatter
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Influencer: The Science Behind Swaying Others (Bog, Paperback / softback, Engelsk)Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer... Læs mere
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Influencer: The Science Behind Swaying Others (Bog, Hardback, Engelsk)Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer... Læs mere
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Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events (Bog, Hardback, Engelsk)Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
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