Strategic Advertising Management (Bog, Paperback / softback, Engelsk)
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Strategic Advertising Management

(Bog, Paperback / softback, Engelsk)
Forfattere: Larry (Visiting Professor of Marketing at the Turku School of Economics Percy, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management Rosenbaum-Elliott
Strategic Advertising Management
Forlag: Oxford University Press

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With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

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Alle detaljer

Forlag Oxford University Press
Forfattere Larry (Visiting Professor of Marketing at the Turku School of Economics Percy, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management Rosenbaum-Elliott
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 6 Revised edition
Udgivelsesdato 16-02-2021
Første udgivelsesår 2021
Originalsprog United Kingdom
Sideantal 504
Indbinding Paperback / softback
Forlag Oxford University Press
Sideoplysninger 504 pages
Mål 191 x 246 x 24
ISBN-13 / EAN-13 9780198835615