Strategic City Branding: Insights from Asian Cities
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032958989
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Beskrivelse
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Viriya Taecharungroj |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 28-01-2025 |
| Første udgivelsesår | 2025 |
| Illustrationer | 13 Line drawings, black and white; 1 Halftones, black and white; 14 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 152 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 152 pages, 13 Line drawings, black and white; 1 Halftones, black and white; 14 Illustrations, black |
| Mål | 146 x 223 x 16 |
| ISBN-13 / EAN-13 | 9781032958989 |