Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367858377
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Beskrivelse
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | David Millan Planelles |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 23-11-2021 |
| Første udgivelsesår | 2021 |
| Serie | Mastering Luxury Management |
| Illustrationer | 12 Tables, black and white; 19 Line drawings, black and white; 19 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 248 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 248 pages, 12 Tables, black and white; 19 Line drawings, black and white; 19 Illustrations, black an |
| Mål | 156 x 234 x 24 |
| ISBN-13 / EAN-13 | 9780367858377 |