Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage (Bog, Hardback, Engelsk)
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage

(Bog, Hardback, Engelsk)
Forfatter: David Millan Planelles
Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
Forlag: Taylor & Francis Ltd

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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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Forlag Taylor & Francis Ltd
Forfatter David Millan Planelles
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 23-11-2021
Første udgivelsesår 2021
Serie Mastering Luxury Management
Illustrationer 12 Tables, black and white; 19 Line drawings, black and white; 19 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 248
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 248 pages, 12 Tables, black and white; 19 Line drawings, black and white; 19 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9780367858346